Make Your Dollars Count: Marketing Analytics Account for Success

“I know at least half of my advertising budget works…

…I just don’t know which half.”

 

Whether it was Henry Ford, John Wanamaker, or someone else who uttered those famous words, for today’s businesses it couldn’t be further from the truth. Long gone are the days of place an ad and hope, or what some in marketing call “spray and pray”.

Today, businesses readily have marketing analytics available. They know which half is working. Toll-Free numbers are an important part of many companies’ marketing strategies, but determining who is calling them, and who is taking those calls, is tough. VXTracker helps organizations learn how toll-free numbers are being used.

Get the Info to the Right Person at the Right Time

VXTracker delivers marketing analytics via reports that can be scheduled for daily, weekly or monthly delivery – and delivered right to the appropriate manager or user.Marketing Analytics

Geographic reports are vital in determining:

  • Where are calls coming from (city/state)?
  • Who is calling you on those numbers?
  • Who is answering those calls?
  • Which advertising campaign received the most calls?

Sales and marketing departments can use reports to show what cities, states or international areas are generating the most traffic.

Using VXSuite’s marketing analytics, your marketing department can make better decisions for future campaigns.

Make sure you know which half of your advertising budget is working.

photo credit: Five Starr Photos ( Aussiefordadverts) via photopin cc

Amy Bailey (103 Blog Posts)

Amy Bailey is the VP of Marketing at VXSuite has been with the product line for over eight years. Over the years she has filled may roles including Sales Manager and Project Manager. She is a graduate of San Diego State University with BA's in Speech Communication and Liberal Arts. Amy was Associated Students' President while at SDSU and has several years of sales and management experience in the high-end retail clothing industry. She enjoys knitting, country music and spending time with family.

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