Continued from Part 1 and Part 2 which can be found here.
At this moment, the evolutionary convergence of cell phone, pager and pocket PC had reached fruition and the smartphone stepped onto the empty plane of possibilities. Customers now carried with them, at all times, a portable mini-pc with twenty-four hour network connectivity. The advent of the app made it possible to deliver products and services directly to the user, wherever they were and whenever they wanted. Information from the world-wide web, coupled with social media, which forever altered the way we communicate, was made all the more potent now that it was available from anywhere at any time. The cell phone was no longer just a cool tech toy, it was a mobile movement. As we blinked, the mobile phone slid in from an innocuous portable communication device to something considerably more, it became something integral to our day-to-day lives. A survey taken in 2010 found that 42% of cell phone users said it was something that they could not live without, two thirds of which sleep with the cell phone next to their beds and that percentage has only increased today. In less than a decade the cell phone transformed itself into a mobile computing device and provided a new platform from which banking could be done, purchases could be made and media could be consumed, but it wasn’t finished there.
Add to the revolution the advent of tablets, readers, and hybrid laptops and mobility was no longer a cool feature to have or the sole domain of the technically inclined; it is an expected feature for the average consumer. It altered the way we communicate, do business and share information. Mobility had become more than just a technological shift; it had become a cultural shift, affecting not only economies, but entire societies, politics and governments. In the age of Information, the world had become connected and self-aware. In 2011, 5.3 billion people possessed mobile phones and that number has only grown. That tide of mobility has engulfed every aspect of our lives and has forced businesses to rethink how they do business because that surge has inundated their offices and storefronts. The days of analog office phones are swiftly fading in favor of softphones, traditional PBX’s are evolving into software and the traditional office is becoming a virtual one as company data centers die and elevate into the cloud.
Speaking of clouds, there were none to be seen on that clear New York City summer day on the eve of my twentieth high school reunion. Immune to human advances in technology, the pasty NYC summer heat was no less embracing and miserable. I guess some things just never change. As I advanced along the corridors of the Village for my inevitable reunion with old high school friends I noticed something distinctly different about the average New Yorker. Despite their brisk walking pace their vision remained firmly engaged with their smartphones. Like hyped up zombies enthralled with the beauty of the pavement, they bobbed, weaved and shimmied, never once even brushing up against a stranger let alone colliding. That in and of itself was remarkable and I found myself taking in the new dynamic of the New Yorker as I entered the designated meeting spot. No sooner did I cross the threshold to the establishment was I shuffled over for a photo with fellow classmates. The picture was of course taken with a cell phone and no sooner had I walked away did I feel the vibration of my phone in my pocket. I plucked it out, gave it glance and saw that I was tagged in a Facebook photo, the one that had just been taken moments earlier. The comments from classmates all over the country that couldn’t attend the function were chiming in by the dozens, mostly about how much weight I gained. This is the world we now live in. The Age of Mobility: an information age of anywhere, anytime on any platform.
Where do you stand in the Mobile Movement?
Next Up…Managing Mobility
 See “Global Survery Shows Cell Phone Is “Remote Control’ For Life: 42% of Americans ‘Can’t Live Wihtout It” and almost Half Sleep with It Nearby”
 see Global Mobile Statistics 2011: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends… | Mobile Thinking”