Strategic partnerships are just as important in real life as they are in business. Lets’s face it, our lives are busy, and getting busier, right? Getting more done every day comes down to time and energy. When juggling work life and ‘life life’, as more and more things pop up on our calendar we have to find ways to be more efficient with our time.
This first time I realized this was when a bank popped up in my grocery store. Mind you, it wasn’t MY bank, but since I was already at the grocery store every week, I switched banks. I signed up for checking and, as I was there every week, I began to develop a relationship with the tellers. One day it was suggested I move my car loan there too. What an easy decision.
Seth Godin talks about this concept in depth in his book, Permission Marketing. He describes it as the idea of turning strangers into friends and friends into customers. Because really, what’s easier than selling to someone who already knows and likes your company? And since acquiring a new customer is expensive (five to ten times the cost of retaining an existing one) this really makes the most business sense.
Strategic Partnerships: Knowledge is Power
“Why are you smiling?” the Man in Black asked Inigo Montoya in The Princess Bride. Inigo answered, “Because I know something you don’t know.”
That’s where strategic partnerships really start to provide value.
Come to VXMadness 2.0 and learn what we know – selling into your established base is easier than ever – with the right products. The modules in VXSuite lend themselves to quarterly check-ins with your customers, and it’s at these meetings where you can ensure they know about other products that would help ease their pain points.
For example, when reviewing the VXPulse bandwidth report, you see they are consuming more bandwidth quarter over quarter. This is the perfect opportunity to bring up increasing their bandwidth through services you offer.
Are they adding a group of remote workers? A Microsoft Lync phone system would allow them to add phone service without the added hardware purchase of a PBX. Plus the VXSuite tools will be there to diagnose any issues that arise.
Moving to Microsoft Office 365 would allow users to have Office applications of up to five devices, plus Exchange Online and lots of other features. Partners can offer this service to customers, and even help with implementations thanks to VXSWAT.
At VXMadness 2.0 we will announce some new fantastic strategic partnerships for our channel including new hosted PBX options, hosted hybrid PBX options, bandwidth, and Office 365 offerings to help you grow your sandbox.