Our society is obsessed with being connected. Unified communications devices are changing the way we go about our daily lives. Gone are the days of waiting to hear back in a day or two from colleagues and business partners. Today’s workers expect an instant response.
Users are constantly on their phones. A recent study published in the Journal of Behavioral Addictions found female college students spend an average of 10 hours a day on their cell phones, while male students report spending nearly eight. The study also found that about 60 percent of study participants think they may be addicted to their cell phones.
These Always on Generation (AOG) members are tomorrow’s workers. This is a huge win for value-added resellers and managed service providers who have the ability to turn these cell phones into unified communications devices.
Our Obsession with Unified Communications Devices
Maximizing the apps available on unified communications devices is the best way to engage Millennial workers and give them the flexibility they want and the ability to collaborate with their peers. They also want feedback from peers and managers. Gone are the days of annual reviews to get feedback. Millennials want daily feedback.
Joanne G. Sujansky and Jan Ferri-Reed’s excellent 2009 book, Keeping the Millennials: Why companies are losing billions in turnover to this generation-and what to do about it, points out that “millennials belong to an instant gratification world.” Feedback is key to a generation who “never wait nor do they know how to wait.” Using unified communications devices allows this instant feedback to happen and gives the flexibility to communicate from anywhere.
Unified Communications Features Streamline Processes
Managers who use unified communications devices in their daily interactions with employees will find they are more engaged in their work. Partners are key to adding features to streamline communication and collaboration. Features include:
- See presence of colleagues and others with an app on the desktop and cell phone
- Transfer and hold calls from the app
- Hide your mobile number from clients
- Call forwarding from your desk phone to your smartphone, based on your status
- Simultaneous ring of multiple devices so you never miss a call
- Seamless out of office or in office detection
- Provision extension details by email
- Manage multiple calls simultaneously
- Access company phone book
- Set up conference calls
- Instant chat
- Video collaboration tools
These features are transforming efficiency and giving users the freedom to talk to who they want, when they want, where they want, on the device they want. That is true freedom in unified communications.
Partners who capitalize on that will win the customer for life.